Crowdwave Case Study:

Sizing The Market For Media Bias Tool

Mack Institute for Innovation Management

The Wharton School, University of Pennsylvania

Business Challenge

The Mack Institute team set out to validate the business case for their Media Bias Detector (MBD), aiming to gauge demand across academia, media, government, and corporate sectors. But they hit a roadblock: traditional surveys made it difficult to find a credible, diverse pool of respondents to represent these key audiences.

Crowdwave Solution

The Mack Institute shared detailed audience profiles across academia, media, government, and corporate sectors. Crowdwave designed the survey, built precise respondent groups, and delivered robust, actionable data in under a week.

“We were under pressure, and Crowdwave gave us a lifeline- reliable insights in minutes. It was a game-changer for early stage idea validation.

The time savings alone made Crowdwave worth it. But what stood out was how useful the simulated data was for making smart, fast decisions.”

-Valentina Goutorova

Senior Associate Director, Innovation Ecosystems
Mack Institute at Wharton

Impact

With Crowdwave’s data, the Mack Institute validated key market assumptions and refined their customer segments. This enabled the team to move forward confidently with their business case and finalize their go-to-market strategy much faster than with traditional research.

“The results generated by Crowdwave’s simulations closely mirrored the findings from our human research, reinforcing both the accuracy and reliability of the platform.”

-Valentina Goutorova

Senior Associate Director, Innovation Ecosystems
Mack Institute at Wharton

Looking Ahead

The Mack Institute continues to use Crowdwave for fast market validation.

“We plan to use Crowdwave again for early-stage tech—especially where time and privacy matter. Robotics, innovation labs—this is where they shine.”

-Valentina Goutorova

Senior Associate Director, Innovation Ecosystems
Mack Institute at Wharton

Wharton Team

Lead:

Valentina Goutorova

Senior Associate Director

Mack Institute for Innovation Management
Wharton School, University of Pennsylvania

Professor Partner:

Valery Yakubovich

Executive Director

Mack Institute for Innovation Management
Wharton School, University of Pennsylvania

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