ABOUT CROWDWAVE

Crowdwave is a simulated audience research firm. We help marketing, communications, and strategy teams decide whether to commit, revise, or drop a decision before it reaches the market.

Why we started Crowdwave

Crowdwave is a spinoff of Avenue Group, a primary research firm Jeremy Greenberg founded to study niche and hard-to-reach audiences. Over years of fieldwork, the same problem kept coming up. Most launches that missed had research behind them, but the research answered the wrong question or arrived after the decision was already made.

We built Crowdwave to give teams a clear, defensible answer while the decision is still open.

Jeremy Greenberg, Founder and CEO

How we work

A chatbot gives you the most likely answer rather than the range of views a real audience holds. Synthetic research software never talks to a person and rarely shows how accurate it is. We combine three things so the result holds up.

We simulate the audience

Each audience is built for the project from public research, live signals like reviews and forums, and your own first-party data. That lets us test many options across many segments in days instead of months.

We talk to real people

Our researchers run in-depth interviews with people from your audience. The interviews explain why a segment reacted the way it did, and they confirm the findings that matter most before you act on them.

We check the math

Every segment is scored on data quality before a run, and the spread of responses is checked against human data. Segments without enough real data are cut rather than guessed.

How we know it works

We replicated The Conference Board's 2026 C-Suite Outlook without seeing the results, comparing 500 simulated CEOs against 770 human CEOs. Our rankings matched theirs with a 0.78 rank correlation and no tuning. You can read the full validation.

Clients include TAMKO, CyberArk, Envision, InStride, The Wharton School, and Living Desert Zoo and Gardens. Their projects are in our case studies.

0.78

Rank correlation between Crowdwave's simulated CEOs and The Conference Board's human CEOs, with no tuning.

Meet Our Team

  • Jeremy Greenberg

    FOUNDER & CEO

    Founder of Research Firm Avenue Group

    Former BCG, Capital One, & DraftKings 

    25 years in research industry; Wharton MBA

  • Jack Marchese

    CHIEF OPERATIONS OFFICER

    10+ years of executive marketing, sales, & operations experience

    AI Entrepreneur - 1 Exit

    Advises on AI Policy & Legislation for State Governments

  • Lennart Meincke

    ADVISOR, LLMs and GenAI

    Research Fellow, Wharton

  • Wendy Alexander

    ADVISOR, Evidence Expert

    Former Managing Director, Citi

  • Jason Feifer

    ADVISOR, Media

    Editor in Chief, Entrepreneur

  • Chelsea Hamilton

    ADVISOR, Consulting Firms

    Former BCG, PwC Partner

  • Ben Greenberg

    ADVISOR, Content

    Emmy-Winning Producer

  • Brandon Brown

    ADVISOR, Tech

    IBM AI Innovation

  • Cherie Magennis

    ADVISOR, Survey Platform

    Former SurveyMonkey Product Leader

  • David Erdreich

    ADVISOR, Scaling

    Former BCG Analytics Leader

  • Dan Malone

    ADVISOR, GTM & Analytics

    Former DraftKings, Vista Print

  • Paul Hartwick

    ADVISOR, PR and Communications

    Former Navient & JPMorgan Chase

  • Jake Mikva

    ADVISOR, Politics & Policy

  • Matt McKenna

    ADVISOR, Research Partnerships

    Research Partnerships

Questions we get asked

Does Crowdwave talk to real people?

Yes. Simulated audiences give you breadth and speed, and in-depth interviews with real people give you the reasons behind the numbers. Every scope states which questions each method will answer.

Why not just ask ChatGPT?

A chatbot gives you the most likely answer, not the range of answers a real audience would give. Crowdwave builds each audience from real data, checks the distributions against human data, and has a researcher review every run.

Is Crowdwave a synthetic research company?

Crowdwave is often grouped with synthetic research, but it works differently. Synthetic panels reuse the same audiences for every topic. We build custom data on the audience and the topic for each project, and if the data is not there, we turn the work down.

When should we use human research instead?

Use human research when you need quotable voice-of-customer, regulatory-grade evidence, or a study on an audience with little existing data. We often simulate first to narrow the options, then interview people about the ones still in play.

How long does a project take?

Most projects deliver in 1 to 3 weeks. A single decision can be turned around in 3 to 5 days.

How much does Crowdwave cost?

Engagements start at $20K. The final price depends on the number of options, audiences, interviews, and waves, and every scope comes with a fixed fee.

Where is Crowdwave based?

Crowdwave is based in New York, NY, and works with clients across the United States.