A Crowdwave Case Study

Mapping Adoption Across Three Enterprise Segments

The Challenge

CyberArk wanted a clearer picture of how one of its platforms was being adopted across its customer base.

Customers at different stages of adoption behaved differently, but the messaging spoke to all of them the same way. The team wanted evidence on what drives each group.

The Crowdwave Solution

Simulated human opinion to map what drives adoption at each stage.

Crowdwave modeled 300 simulated respondents on CyberArk's actual customer base, split evenly across three stages of adoption, then surveyed them on message clarity, benefit resonance, and feature relevance.

Crowdwave Results

Segment-Level Clarity, Not an Average

  • Each stage of adoption read separately, rather than blended into a single number

  • A clear view of who is ready to expand and who needs a different first step

  • Positioning can be built segment by segment instead of one message for everyone

Priorities the Team Could Act On

  • Which accounts to pursue first, and which need a lighter entry point

  • What to resolve before pushing existing customers to scale

  • Go-to-market priorities set on evidence rather than internal debate

Three User Segments Modeled from Transactional Data

  • 300 respondents modeled on CyberArk's own customer mix

  • Fully confidential, with no customer outreach and no panel to field

“We needed a read on three very different groups of customers, including the ones who are hardest to get on a call. Crowdwave got us that in weeks instead of a quarter. It gave us something concrete to build our go-to-market priorities around.”

- Kelly Price
Director, Customer Experience, CyberArk

Pressure-test decisions before they matter

Questions? Reach out to jeremy@crowdwave.ai