They can be. When a project begins, we collect information on the audience you’d like to research. If a large enough sample can be drawn, we’ll begin to digital recruitment and enrichment process. We can also enrich these profiles with your CRM data if you choose. In instances where an audience is too niche, we may rely entirely on synthetic personas and use human data to understand broader group dynamics.

Synthetic panels give you the ability to test ideas faster, at lower cost, and with greater confidentiality than traditional research. They allow you to explore audience responses in days instead of months while keeping sensitive initiatives private and secure.

AI can generate synthetic data, but accuracy depends on strict conditions and oversight. Human intervention is essential to ensure quality, since issues like hallucinations and poor distributions are still common. This is why we do not recommend fully AI-based solutions without human involvement.

LLMs alone can only work with the data they were trained on. They don’t have access to your proprietary information, and they can’t reliably integrate streams like social media data, CRM records, or other private sources. Crowdwave combines these unique inputs with synthetic panels to create a far more complete picture of how real people think and behave. Instead of generic, surface-level outputs, you get insights that are specific, contextual, and decision-ready.

Project timelines vary based on complexity and data availability. Most projects are completed within 1–4 weeks, and in many cases even faster. For existing clients, outputs can be delivered significantly quicker once a panel has already been generated, as long as the same core insights are being explored.

Deliverables are tailored to each client’s needs. In most cases, we provide an enriched dataset of the synthetic audience (if requested) along with a clear, consumable report that highlights key findings and answers the core questions defined at the start of the project.

Providing your own data is optional. Some firms choose to simulate their own leads or customers to capture their specific behaviors and patterns, which can improve speed and accuracy. However, it is not required. We can generate panels without access to your internal data if you prefer.

We collect from a wide range of data sources to build complete synthetic panels. These include government records, publicly available datasets, social media activity, consumer behavior databases, private research repositories, academic publications, and sales enablement platforms. We can also incorporate CRM data, survey data, or other proprietary sources that clients choose to share. For larger simulations, we often blend individual-level data with industry reports, market trend datasets, and news archives to capture both personal and group dynamics.

Absolutely not. Your data is never used to train our models. Each project is kept completely separate and blinded from others, and no client information is retained to power future simulations. We follow strict security protocols, including SOC 2–aligned practices, and maintain compliance with GDPR and CCPA to ensure data privacy and confidentiality at every step.