Pressure-test decisions before you commit.
Simulated audience research that tells you whether to commit, revise, or kill.
Results in 1-3 weeks. Led by founder with over 25 years of B2C and B2B research experience and independently validated in a blind study with The Conference Board's 2026 C-Suite study.
THE PROBLEM
Big decisions miss when teams trust opinion over evidence.
Killed Launch
A campaign or product ships, the market does not respond, and the team spends the next quarter explaining what went wrong.
Misallocated budget
Spend goes to the option leadership liked. The option the audience would have actually backed never gets tested.
Brand Damage
A positioning or message reaches the audience before it is pressure-tested. The cleanup costs more than the launch.
Three outcomes. Every project ends in one of them.
✓ Commit
Move forward with the option your audience actually backs. Stop debating internally and act on evidence.
↻ Revise
Reshape the option before launch. Fix the language, segment, or positioning the audience surfaces as the real blocker.
X Kill
Stop the option that will not work in market. Save the budget and the calendar.
All three delivered in 1 to 3 weeks. Inside the window where the decision is still open.
Why Teams hire Crowdwave and what you get.
Designed, written, and analyzed by senior researchers.
Confidence to commit
Make the call with evidence. Stop debating internally.
Speed that fits planning cycle
Results in 1-3 weeks, not months.
More decisions per dollar
Test more options in more depth than traditional research.
Confidentiality by architecture
Leak-free, private testing environment.
WHAT LANDS ON YOUR DESK
A decision-ready recommendation
Segment-level findings
What’s driving the response
Live working session to review results
This is not a synthetic panel. Custom data powers simulations.
Most "synthetic" research uses generic audiences that are static. Crowdwave simulates audiences from three layers of data refreshed at beginning of all projects, with dedicated human oversight and research expertise.
THE CROWDWAVE METHOD
TIER 1
Public Knowledge
Industry, demographic, and category research. Establishes audience size, behavior patterns, and what competes for attention.
Real-Time External Data
Live reviews, current social media, recent forums and earned media. Surfaces what the audience is saying right now.
TIER 2
TIER 3
Internal & Proprietary Data
Your first-party data (CRM, web, campaign, survey) plus behavioral, purchase-intent, and clickstream data.
THE CROWDWAVE CONFIDENCE INDEX
We tell you up front if we can't do this with confidence.
Before each project, every segment gets a Confidence Index from 0 to 10 showing level of confidence in the specific audience segments and topics based on the data available. If the data cannot support a confident answer, we say so before the work starts.
THE PROOF
Validated Blind against The Conference Board.
500 simulated CEOs vs. The Conference Board's 770 human CEOs. Blind. No tuning, no peeking. Tested against the 2026 C-Suite Outlook.
IN COLLABORATION WITH |
0.78
Spearman rank correlation across 99 ranked items
1.28
Average rank position difference
100%
Questions matched at least one top-3 priority
“There wasn't one question of the 10 where one of the top three rankings did not match.”
Ivan Pollard, Leader, Marketing & Communications Center, The Conference Board. Former Global CMO, General Mills.
Recent decisions Teams made with Crowdwave
Every project ends in one call: commit, revise, or kill.
COMMITTED
TAMKO Building Products
Named new product HAILGUARD
Simulated roofing contractors and homeowners separately. Contractors leaned to strength, homeowners to protection. HAILGUARD resonated well and is now in-market.
COMMITTED
Mack Institute at Wharton
Greenlit product concept before building
4 industry segments clarified features, positioning, and target audiences ahead of development.
REVISED
Leading policy think tank
Reframed problem: access, not persuasion
Simulated Americans aged 16-25 walking through live sign-up flow for online education course. Drop-off hit at account creation, before any content was visible.
COMMITTED
Envision Outdoor Living
Chose “Crafted for Tomorrow” messaging
Simulated decking contractors and homeowners and tested various brand tag lines. Winning language rolled out and Crowdwave tracking brand equity regularly.
KILLED
REVISED
Pediatric anxiety platform
Dropped lead messaging for better one
Simulated parents of teens with severe anxiety and tested several messaging options. All initial messages failed and drove iteration to find winning message, rolled out across all marketing channels.
Global cybersecurity co.
Rebuilt messaging that increase usage
Simulated enterprise cybersecurity decision makers in 3 key user segments. Identified new ways of messaging to each segment to address specific friction challenges and increase take-up rates.
WHO BUILT THIS
A researcher, not a software team.
Jeremy Greenberg, a 25-year research leader. Built decision research at BCG, Capital One, and as Head of Research and Product Analytics at DraftKings. Crowdwave is a spinoff of Avenue Group, a firm Jeremy founded delivering primary research on niche audiences for over a decade.
RECENT TALKS: The Conference Board, Wharton Mack Institute, SampleCon 2026
Where Teams use Crowdwave
Brand, product, and campaign decisions
Test names, taglines, positioning, creative, and product concepts against your actual audience before you spend or build. Pick what wins. Kill what does not.
High stakes communication and advocacy
Pressure-test executive messaging, crisis comms, policy positions, advocacy campaigns, and shareholder language before they go out. Confidentially.
ONGOING PROGRAM
Brand and audience tracking.
Track positioning, perception, and competitive standing over time. A quarterly subscription on a fixed simulated audience you can return to.
Explore tracking ›
When simulated research is right. When human research is.
We run both. We will tell you which one fits the decision.
USE CROWDWAVE FOR
Ranking or comparing decision options, dense stimuli (long form videos, etc.), hard-to-reach audiences, confidential questions, decisions that need to land inside the planning cycle.
USE HUMAN RESEARCH FOR
Deep qualitative nuance, non-verbal or in-person testing, insufficient data on audience segments or topics.
Engagements typically run $20K to $100K+, scoped to the decision. Human research scoped separately.
Common Questions
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No. They are simulated audiences built from three layers of real human data: public research, live external sources like reviews and forums, and your first-party data. No real person sees your question.
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Speed, scale, and confidentiality. Traditional panels take months to recruit and field, cost six figures per question, and expose your content to real respondents. Simulated audiences let you test multiple options in 1 to 3 weeks at a fraction of the cost, with no leak risk.
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Current. Every project refreshes the audience from live sources at the start of the engagement. We do not rely on a static archive.
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A general-purpose LLM does not know your buyers. Crowdwave layers your first-party data, live external signals, and human research oversight onto the model. The output reflects who you actually sell to, not what the internet thinks the average person believes.
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1 to 3 weeks for most projects. Faster for single-decision projects (3 to 5 days). Longer for multi-wave or longitudinal work.
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A decision-ready recommendation (commit, revise, or kill), audience response by segment, what is driving the response, and a live working session where senior researchers walk your team through it.
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No. Your data is used for your project only and is not retained for model training.
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Yes. Human research is scoped per engagement through our parent company Avenue Group, for cases where simulation is not the right tool. See "Use Human Research when" above for guidance.
Most research tells you what happened. Crowdwave tells you what is happening now and what to do about it.
Pressure-test your next big decision before you commit.