Crowdwave case study:
Fast-track to ingredient insights
Robyn Bolton
Innovation Consultant & Founder, MileZero
Robyn Bolton, an innovation consultant, was entrusted with helping her CPG client understand consumer perceptions across a range of food ingredients for an innovation workstream.
“Usually this kind of survey would take up to 6 months!”
Crowdwave ran a full survey with 150 respondents in 3 niche segments (50 respondents each), covering 51 questions to guide product research and development.
“Crowdwave delivered quick results – and the response language felt human.
A good portion of respondents talked about how rosemary extract is great in cooking, and how it's fragrant, which was consistent with our internal research!”
-Robyn
Leveraging Crowdwave, Robyn identified a more focused subset of ingredients for innovation. This allowed Robyn and her client to advance to the next phase of the project within days, rather than months.
“Crowdwave survey saved us five figured in research expenses and led to decisions within days, not months.”
-Robyn
Schedule a consult with Crowdwave—and receive a complimentary analysis to share with your team or clients.