Crowdwave Case Study:
Sharpening Brand Positioning in a Crowded Market
Envision Outdoor Living
Envision Building Products wanted to ensure its next major marketing campaign would resonate with both contractors and homeowners. In a space dominated by entrenched competitors, the team needed clear, actionable data to guide messaging, optimize taglines, and identify untapped regional growth opportunities—all before launching new creative.
Traditional research was slow and segmented, so the team partnered with Crowdwave for fast, simulation-based insights to inform early creative and regional strategy.
Crowdwave simulated human opinion to evaluate brand perception, messaging resonance, and campaign effectiveness—quickly and at scale, even across segmented audiences like contractors and homeowners.
Crowdwave simulated 1,200 respondents—600 contractors and 600 homeowners—across six U.S. regions with a custom-built survey targeting Envision’s ideal customer profiles.
“Crowdwave gave us the kind of insights you usually wait months for — but faster, deeper, and immediately actionable.”
-Bob McNally
CEO, Envision Building Products
Crowdwave enabled fast message testing, regional insights, and audience clarity.
Crowdwave gave Envision a rapid, segmented read on brand awareness, message resonance, and tagline appeal across contractors and homeowners. Insights that would have taken weeks through traditional methods surfaced in days—with richer emotional and functional differentiation. The results clarified which messages to elevate, which regions and audiences to prioritize, and how to frame the brand’s emotional and practical value—empowering faster, more confident campaign decisions.
“[Crowdwave’s] work uncovered what really resonates with our audience and clarified how to highlight our key strengths, so we could advance our brand with total confidence.”
-Bob McNally
CEO, Envision Building Products
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